Adobe Analytics expands with new Capabilities

Adobe has announced powerful new capabilities for Adobe Analytics, the data and analytics backbone of Adobe Marketing Cloud that will help marketers make precise, data-driven decisions to drive return on marketing spend at Adobe Summit EMEA. Having been named a leader with the strongest position in the Forrester Wave, Web Analytics Q2, 2014 Report, Adobe Analytics is now extending its market lead with live stream, predictive marketing decision trees, new mobile app analytics and Apple iBeacon support.

“The Adobe Marketing Cloud is the most integrated set of marketing solutions, and it all centres on industry-leading analytics that is second to none,” said Bill Ingram, Vice-President, Adobe Social and Adobe Analytics, Adobe. “Today’s news takes the power of Adobe Analytics to a new level, with predictive capabilities and mobile functionality that ensures marketers can maximize both impact and revenue.”

New Adobe Analytics functionality includes Live stream, Predictive analytics, Unified segment builder, Mobile app analytics and Apple iBeacon support.