All India Management Association (AIMA) has organized a two-day 3rdWorld Marketing Congress highlighting the need for a fundamental change in marketing in the age of digital media and empowerment of the consumer.
The theme of the congress was “Marketing Myopia 2.0”. Eminent speakers shared their insights on many urgent marketing issues, including big data and analytics, future relevance of the traditional media, the role of NGOs in marketing social causes and the relevance of advertising agencies in the new era. The discussion also included issues such as Internet to gain competitive advantage and the rising importance of earned media, extending product lifestyles.
Shefalika Saxena, CMO, Microsoft India said,”Traditional media is not at all losing relevance. Media is only media and not new or old, which is constantly changing and evolving. It’s not about newspapers or television or any other media but it’s how one uses that media to engage with the customers to sell or to market a product.”
“As world of marketing is changing rapidly every day, traditional media has to change ways of communicating with people and have to go where the audience is going rather than where media wants to take them,” said Ashok Venkatramani, CEO, ABP News.
