In its commitment to offer innovative products and services, Aircel has launched a unique consumer initiative with Chennai Super Kings – Extra Talk Time with CSK. With its full talk time of Rs.164, Aircel will offer extra talk-time whenever CSK scores above 164 runs. For instance, in a match, if CSK scores 180 runs, the customers will get an extra talk time of Rs.16 (valid for 15 days).
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The denomination of extra talk time will be valid from the first match to the next match and so forth and will change according to the runs scored by CSK in every match. In case of CSK scoring less than or equal to the MRP, assured benefit of FTT and 5 Local Aircel to Aircel minutes will be offered.
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 Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel is delighted to launch this unique initiative for the customers. We aim to leverage the great following that cricket and IPL have in our country. Chennai Super Kings is the most successful team in IPL and this year their success will bring a cheer to Aircel customers as well. Through this exciting initiative, we will reach out to our customers and reiterate our commitment of bringing innovative and best value- for-money products and services in the market. This is a first-of-its-kind initiative and our strong association with CSK will also help us strengthen the relationship with our key target audience –  youth.”
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With the launch of this unique initiative, Aircel is strongly banking on the “Extra” proposition that it offers to its customers. Its new brand campaign “Joy of Little Extra”, highlights the power of “Extra” in Aircel’s voice and data products as a simple way of to bring joy and happiness.
