Vuclip has announced its partnership with Airtel to power the video section of the Re.1 Entertainment Store. This mobile entertainment store is the first of its kind and brings a host of services, including music, games, photos and videos.
The video section allows Airtel customers across India to enjoy thousands of premium content videos starting at just Re.1 per video. Vuclip is the mobile video media partner responsible for the technology, product, analytics, and content aggregation engine for the video section of the Airtel Entertainment Store.
The Airtel Entertainment Store is a groundbreaking effort by a telecom provider to bring video to the masses at a very affordable price via a transparent and safe environment for consumers. Prior to this, video on mobile had been for the elite few with high-end devices and the means to pay a premium. Announced and launched August 16 of this year, the Airtel Entertainment Store has already garnered more than 10 million consumers accessing the site.
"This is just the beginning of Airtel’s effort to bring video to the masses. In the Entertainment Store's initial weeks, we have received an overwhelming response in terms of new user acquisition as well as engagement. We believe we have found the right partner with Vuclip because they understand video technology, mobile devices and network constraints, but, just as important, they understand how to provide a great consumer experience," said N. Rajaram, CEO - Data, Airtel India.
The video section of Airtel Re.1 Entertainment Store runs on Vuclip's Dynamic Adaptive Transcoding technology that seamlessly streams video on a real-time basis without buffering on any device and on any network.
