Announcing its entry into the Mobile Handset segment, AKAI has launched 10 exciting new models in the dual SIM (GSM+GSM) category. With a special focus on the youth, the range will appeal to customers across all segments.
AKAI handsets are easy to use, stylish, feature packed and come equipped with e Dual SIM, full touch 3-D user interface, wi-fi, among other features. AKAI branded mobile phones will be sold in India through Global Brands Enterprise, which has the brand rights for India, Sri Lanka, Bangladesh and Nepal.
Pranay Dhabhai, MD, AKAI India said, "AKAI is the first multi-national brand to be introducing a complete range of mobile handsets which is presently dominated by local Indian brands. We hope to become a prominent player in the Rs. 700 bn mobile handset market in the coming years and expecting an overall turnover of Rs. 435 crore by July 2011." The handsets will be available across 8000 retail outlets in the country, with a targeted increase to 20,000 outlets by end-September 2010.
