Alcatel to make India debut with premium smartphones and local manufacturing focus

Alcatel, recognizing India's tech potential, aims to reach millions of new users as mobile adoption grows, while establishing a nationwide service network to ensure reliable customer support across the country

French tech brand Alcatel, operated by TCL Communication under a trademark licensing agreement with Nokia, is set to launch its operations in India, a rapidly growing smartphone market. As part of its strategy, Alcatel will introduce a smartphone featuring a stylus, aimed at making premium technology more accessible to Indian consumers.

The brand plans to offer a range of smartphones combining advanced hardware, stylish design influenced by French heritage, and patented innovations unique to India, ensuring that both performance and aesthetics align with the needs of the Indian market. These smartphones will be manufactured in India, in line with the government’s “Make in India” initiative, which promotes local production and economic growth.

Recognizing the immense potential of India’s technology sector, Alcatel aims to reach millions of new users as mobile technology adoption continues to rise. The company is also establishing a comprehensive service network across India to offer reliable customer support nationwide.

Aiming to democratize innovation in India

Atul Vivek, Chief Business Officer of Alcatel India, highlighted the brand’s commitment to democratizing innovation. He said, "Our vision for India is to make premium features available to a wider audience. Our devices combine style with top-tier performance, catering to tech enthusiasts, urban aspirants, and fashion-conscious consumers alike. We believe technology should be powerful and trendy, and we’re excited to introduce products that embody this philosophy to the Indian market."

In addition to offering innovative products, Alcatel is committed to making technology more accessible and affordable to Indian consumers. Alcatel's focus on local manufacturing will help streamline the supply chain, ensure high-quality products, and contribute to India's growing technology ecosystem.

Ansh Rathi, Chief Operating Officer of Alcatel India, emphasized the importance of local production, stating, "From day one, we have embraced the ‘Made in India’ initiative. By producing our devices locally, we are not only enhancing supply chain efficiency but also reinforcing our commitment to the Indian market and ensuring superior product quality."

With its deep-rooted heritage in pioneering technologies and consumer-focused approach, Alcatel plans to redefine the Indian smartphone industry. By offering a combination of premium design, cutting-edge innovation, and exceptional user experience, the brand is poised to make a significant impact in the Indian market, targeting urban tech enthusiasts, professionals, and digital nomads.