Amazon is testing a new AI-powered feature aimed at making online shopping more convenient and engaging. The company is rolling out short-form audio product summaries on select product detail pages. These summaries are generated by “AI-powered shopping experts” that highlight key product features, analyse customer reviews, and incorporate information from across the web. While currently limited to select products, Amazon says the feature will expand to more product detail pages over time.
The new feature, titled “Hear the highlights,” provides users with a brief audio overview of a product’s standout features, notable customer feedback, and other helpful insights. The audio is delivered in a conversational tone by AI-generated voices, which Amazon describes as “shopping experts” designed to help customers make quicker and more informed decisions.
According to Amazon, the new feature uses large language models (LLMs) to analyse relevant data from Amazon’s platform, and also from the web.
The company noted that this new addition complements its existing line-up of AI-driven shopping tools, including -
· Rufus: A generative AI assistant for product discovery, offering conversational responses to help users explore items more efficiently.
· Shopping Guides: An AI-based research tool that delivers personalised recommendations and product comparisons.
· Review Highlights: Summarises common review themes to give users a quick understanding of product sentiment.
· Buy for Me: An experimental beta feature that allows AI to complete purchases from third-party retailers on behalf of the user when Amazon doesn’t sell the item directly.
· Interests: An AI feature that continuously tracks and recommends products based on a user’s shopping preferences.
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