Scaling Partner Success through Skills, Capabilities

Shridhar Kadam 
 CEO, Digisol Systems 

 

“India's channel ecosystem is evolving from a distribution-led model to a capability-led model. At Digisol, we are building that capability through structured partner programmes such as League of Champions, T2 GO MAX and SI Premier League. These programmes reward sustained performance and create stronger business engagement with our distributors and system integrators. We are also investing in technical certifications, product training, marketing enablement and partner support through the Digisol Alliance Partner Program. The objective is to help partners build stronger technical capabilities, engage customers better and improve profitability.

DRIVING PARTNER GROWTH AND PROFITABILITY

We are moving from a purely transactional channel model towards a partner value model. We give partners multiple levers for growth, including performance-linked incentives, technical capability, demand generation and stronger customer support. Programmes such as T2 GO MAX and LOC recognize sustained business performance, while our training and enablement initiatives help partners build technical and solution-selling capabilities. Through DAPP and the Digisol Alliance Partner Program, we are also making partner services and support more accessible. Our focus is not only on the revenue a partner generates for Digisol. It is on building sustainable and profitable business for both the partner and the brand.

HELPING SMALL BUSINESSES GROW

Digisol provides the underlying connectivity through switching, wireless, FTTH and structured cabling solutions. This helps businesses build the network capacity needed for increasing data demands. From a business perspective, stronger infrastructure enables organisations to scale digital applications and adopt new technologies with greater confidence. From a productivity perspective, reliable connectivity reduces downtime, improves access to applications and data, and helps employees work more efficiently. We see network infrastructure as a critical foundation for AI-led growth.”