To enable developers to reach millions of Kindle Fire and Android customers worldwide in an easier way, Amazon has launched a web app support in the Mobile App Distribution Program.
With this announcement, developers can now submit URLs for their HTML5 web apps and mobile websites. Developers can submit and distribute mobile web content without using third-party software or doing any native app development, and they can take advantage of Amazon’s In-App Purchasing API for JavaScript, which provides them the option to build sales of digital goods into their apps.
Mike George, VP of Amazon Appstore, Games and Cloud Drive, said, “We have heard from developers that making their web apps available for mobile devices is hard because many times it means rewriting their app, which takes extra time and often requires third-party tools. By launching support for HTML5 web apps in the Mobile App Distribution Program, we are giving web developers the tools they need and all the benefits that native apps already enjoy in the Amazon Appstore and on Kindle Fire. This opens up new possibilities starting with faster discovery, access to tools for increased monetization, and the ability to reach new customers for greater exposure.”
With this latest offering of web app support in the Amazon App store, the company aims to build a complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games. Additionally, HTML5 web apps can be installed and downloaded to provide better opportunities for developers to make money.
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