Amazon cancels One-month prime subscription in India

By VARINDIA - 2021-05-16

As per the report, Amazon has temporarily discontinued new member sign-ups for Amazon Prime free trial as well. It is in order to adhere the direction of RBI’s mandate, discontinues of free trial as well.

With this Amazon has to stop offering it’s monthly Prime membership in India. Moving forward, the company will only be offering three-month or annual Prime memberships. The Amazon Prime subscription amount begun at Rs. 129 per month, but this starting pack has been removed to adhere with new Reserve Bank of India mandate.

RBI's new guideline asks banks and financial institutions to implement an additional factor of authentication (AFA) for processing recurring online transactions. The deadline for implementation of this new mandate has been set for September 30.

Additionally, since April 27, Amazon has also temporarily discontinued new member sign-ups for Amazon Prime free trial as well. At the moment, if a user is looking to buy Amazon Prime membership or renew it, they can only purchase three month or annual subscription.

As per the company website, Three months subscription for Amazon Prime is priced at Rs. 329 and the yearly membership is priced at Rs. 999 per year.

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