To maintain a competitive pricing list on the e-commerce sites, Boomerang Commerce, a platform that is founded by former executives of eBay and Amazon is helping retailers stand up to e-commerce giant Amazon. This platform enables the e-retailers to manage prices dynamically and helping to set competitive prices.
There is a large analytical divide building up between Amazon and other e-commerce sites. To compare and beat the price without hurting its profit, California-based Boomerang, which has a development team in Bengaluru, offers a platform that helps retailers match their competitor's discounts. Boomerang also advises price changes for popular products depending on customer perception of the client and the pricing offered by their competitors.Union Budget Reel 2014
