Amazon to rival Meta by developing consumer AR glasses

Amazon.com is developing augmented reality (AR) glasses for consumers, as a direct competition with Facebook owner Meta. The glasses, internally codenamed "Jayhawk," will include microphones, speakers, a camera and a full‑color display in one eye, the report said. Amazon is aiming to roll out the product to consumers in late 2026 or early 2027.The project would mark Amazon’s entry into the consumer AR‑glasses market. 

Amazon has already been reportedly working on specialized eyewear for delivery drivers. Those eyeglasses would provide turn‑by‑turn navigation on a small screen along routes and at each stop, Reuters reported at the time.

Both models use the same underlying display technology. The consumer version will have a full‑color display and a sleeker, less bulky design than the delivery model. The delivery‑worker glasses could debut as soon as the second quarter of 2026, with an initial production plan of about 100,000 units.

Amazon’s consumer AR glasses would compete directly with Meta Platforms, which is expected to unveil a new version of its AR glasses at its Connect conference next week.

Meta partnered with EssilorLuxottica’s Oakley earlier this year on AI‑powered smart glasses, following the success of its Ray‑Ban Meta line, which has sold in the millions since its 2023 launch.