Canon India has appointed Andrew Koh as Senior Director of the brand’s Imaging Communication Products (ICP) business effective August 2013.
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Koh is based in New Delhi and operates out of Canon India’s headquarters located in the National Capital Region (NCR). In his new role as the Senior Director of the ICP business in India, Koh would be responsible to steer Canon’s positioning as leaders in Digital photography and help grow the pie for Digital SLR category.
Congratulating Koh on his new role, Dr Alok Bharadwaj, Executive Vice-President, Canon India, said, “Andrew has joined us at the time when it is a challenging year, particularly in the photography domain. There are a lot of opportunities to be explored. India is a young country and our youth are exhibiting growing intent in high-quality photography. Andrew’s addition to team India is a strategic decision to drive long-term growth for the company and specifically for the flagship business of camera Products. On behalf of Canon India, I congratulate and wish Andrew good luck for the new role.
At Canon India, his extensive capabilities of understanding markets and developing processes will prove to be a strong force in streamlining the ICP business whilst maintaining premium and aspirational brand equity.
Andrew holds a Master’s degree in Strategic Marketing from the University of Hull and a Diploma in marketing from the Chartered Institute of Marketing (UK).
