Apple cuts over 200 jobs across Siri, AI and Vision Pro teams

The restructuring affects Siri, AI software and Vision Pro operations as Apple redirects resources towards its next-generation AI strategy, smart glasses and other future products while scaling back selected headset initiatives.

Apple is cutting more than 200 jobs across teams working on its Siri voice assistant, artificial intelligence software and Vision Pro headset as the company reshapes its priorities around AI and upcoming hardware products.

The workforce reductions include roughly 100 positions within the Vision Pro organisation and another 100 across Siri and related software teams, according to people familiar with the changes. The personnel moves have not been publicly announced.

Apple has also reduced staffing within its Intelligent Systems Experience group, part of its software engineering organisation that develops AI-powered capabilities across the company’s products.

In a statement, Apple said it was reorganising certain teams as part of an effort to adapt its business and improve the experiences it provides to users. The company said the restructuring would result in some existing roles being affected, while new positions would also be created.

Employees whose roles are eliminated will be able to apply for other opportunities within Apple, the company said.

Siri restructuring targets next-generation AI

A significant part of the software-related changes is connected to Apple’s work on a more advanced version of Siri. The upcoming assistant is being developed around a new underlying architecture designed to support broader AI capabilities.

The shift is prompting Apple to change the skills and expertise required within the Siri organisation. Some existing roles are being removed, resources are being redirected and new positions are being established around the redesigned assistant.

Apple is similarly reorganising its Intelligent Systems Experience team as AI becomes increasingly embedded across applications, operating systems and services. Rather than maintaining separate development structures for every AI-related feature, the company is adjusting teams and resources around its current priorities.

The changes are expected to eliminate some positions while creating others focused on newer AI initiatives.

Vision Pro operations face major restructuring

Apple is also scaling back parts of its Vision Pro operation. The company is largely shutting down a team dedicated to gaming for the headset and reducing the workforce responsible for producing immersive video content.

Immersive video has been one of the Vision Pro’s major selling points since its February 2024 launch. However, producing 3D content requires substantial resources, including multiple production crews and contractors. Some episodes have reportedly cost millions of dollars to produce, making the model difficult to sustain given the headset’s relatively small user base.

The Vision Pro, initially positioned as a major new computing platform, has faced challenges related to its weight, form factor and high price, which has since reached $3,699. Its adoption among gamers has also remained limited.

Apple is not ending support for Vision Pro or its visionOS platform. Instead, it plans to produce fewer immersive videos internally while encouraging outside content creators to develop material for the headset.

The company is now directing greater attention towards future products, including smart glasses that are expected to have a different focus and would not support Vision Pro-style immersive video or advanced gaming experiences.

Apple is also continuing to consider another Vision Pro model, potentially for launch towards the end of 2028, indicating that the company has not abandoned its broader spatial computing ambitions.