
In Apple’s fourth annual Anti-Fraud Analysis, Apple has claimed to save users USD 7 billion, which is about 584 billion rupees in Indian currency by preventing online fraud from 2020 to 2023, with a projected $1.8 billion savings in 2023. According to Apple, 3.3 million accounts and 14 million credit cards linked to identity theft have been blocked. Apple stopped 3.5 million fraudulent transactions using credit cards that were stolen in 2023. About 1.1 million accounts were blocked during that time for attempting to use stolen cards to make purchases.
Apple has developed robust systems to root out fraudulent customer and developer accounts quickly and effectively to prevent such actors from defrauding users. In 2023, Apple terminated close to 118,000 developer accounts, a decrease from 428,000 terminations from the prior year, thanks to continued improvements to prevent the creation of potentially fraudulent accounts in the first place. In addition, more than 91,000 developer enrollments were rejected for fraud concerns and prevented from submitting problematic apps to the App Store.
Harmful activity can also occur at the customer account level, and Apple takes a number of measures to protect users and developers from ill-intended parties. These accounts tend to be bots that are created for the purposes of spamming or manipulating ratings and reviews, charts, and search results, which threaten the integrity of the App Store and its users and developers. In 2023, Apple blocked over 153 million fraudulent customer account creations and deactivated nearly 374 million accounts for fraud and abuse.
Apple’s commitment to trust and safety extends beyond the App Store, having detected and blocked more than 47,000 illegitimate apps on pirate storefronts from reaching users over the last 12 months. Blocking apps from pirate storefronts is also beneficial to developers, whose apps could be modified or used to disguise malicious software for distribution on these platforms.
Additionally, in the last month, Apple stopped nearly 3.8 million attempts to install or launch apps distributed illicitly through the Developer Enterprise Program, which allows large organisations to deploy internal apps for use by employees.
Apple has dedicated an advanced suite of tools and resources to ensure the App Store is a safe and trusted place for users and developers. By thwarting the fraudulent efforts of bad actors, Apple ensures users can install software onto their personal devices knowing there are a number of safeguards in place to protect them, and developers have a reliable store with a strong reputation to distribute their apps and games.
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