Around 85% of the Indian companies are digitally smart: says PwC survey
In order to take business growth to reach heights and fight against the changing economic and market structures, the Indian companies are making heavy investments in Social networks, Mobile computing, Analytics and Cloud computing (SMAC). This is the data received from the PwC"' fifth Annual Digital IQ Survey.
As per the report, India Inc's investment by Indian businesses have consistently exceeded its global counterparts in all aspects of SMAC with 42% of Indian companies investing in social media as part of external communications for customers and suppliers (global average 33%), 48% investment in public cloud applications (global average 24%) and 40% in adopting mobile technologies for customers (global average 31%).
The India cut of PwC's fifth Annual Digital IQ Survey report also states that in the changing economic and market structures, speeding up the adoption of key technologies such as SMAC can help organizations transform their businesses, creating significant economic and competitive value.
Rajesh Rajan, Emerging Technologies Leader, PwC India, said, "With emerging technologies, next-gen professionals are embracing the idea of 'a new home at work' where mobility, cloud, analytics and social media provides a new dimension to seamless work access and business action. Mobility defines the new ways of getting to work, cloud becomes the workplace, analytics provides business sense and social media transforms into the platform to engage with colleagues and customers. In a new age, this could create a whole new ecosystem that ushers in a new level of agility, while redefining the traditional work environment."
This report provides an insight into the efforts of the companies to embed IT in all business areas.
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