Aspect Software has announced appointment of Sriram Viswanathan as Director - Channels & Alliances for India and the Middle East. In this role, Sriram will build and lead Aspect’s partner efforts in the region, which is among the key growth markets for the company.
Sriram, who will be based out of Bangalore, succeeds Sanjay Puri who was the lead for Aspect’s channel operations in the region and has played a significant role in augmenting the channel landscape in India and the Middle East. Puri has recently grown into the role of Sales Director, Aspect for North & East India.
Sanjay Gupta, Managing Director, Aspect India, SAARC & Middle East, said, “Channel partners are a vital element that we rely on to expand our market reach, and they are of utmost importance to us. Sriram’s ardent engagement with this ecosystem and keen understanding of the value proposition which Aspect has to offer makes him the perfect fit for this role. We believe that Sriram’s rich experience in the channel domain will certainly help us deepen our bond within the community.”
With over 18 years of sales experience spanning across multiple technology companies in the areas of Computer Aided Design, Information Security and Enterprise Communications, he has a thorough knowledge of the channel business since a large part of his professional career has been in managing and growing the channel ecosystem. He has also won various accolades and awards from the channel community for his relentless support to partners.
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