Atul Sharma, Head of Marketing, India & SAARC, Commvault
“The role of CMOs has been redefined in the past few years with the onset of digitalization and evolving consumer demands. It is an exciting time for CMOs, and their role will continue to evolve - with an increased focus across the customer journey to drive growth, digital innovation, and superior customer experiences.
Innovation is vital to the delivery of Commvault’s marketing strategy in India. When I joined the company about 18 months back, instead of adopting standard marketing practices, I tried to implement a strategy which drove emotional engagement and customization to ensure that Commvault’s messaging and products are resonating with every individual customer and partner experiences. Data played a huge role in this.
We always take a step back and consider the larger business goal before diving headfirst into a new technology investment. Focusing on the long-term goal while keeping company’s growth and vision in mind, we decide on how the marketing can take a bigger role and the freedom to influence the GTM, route to market, IT spend and budget allocation, in addition to demand generation portfolio.”