Avendus Capital has initiated a new practice focussed on Digital Media & Technology businesses. This practice will be headed by Aashish Bhinde, a senior member of the Avendus team, recently relocated back to India after spending three years in London where he set up the firm's European operations. Aashish has a unique combination of investment banking, venture capital and operating experience. He has also walked the path as an Internet entrepreneur.
Gaurav Deepak, MD, Avendus, said, "We strongly believe that a significant value in the next decade and beyond will be driven by Innovation. The Digital Media & Technology vertical will focus on businesses that provide a step change to how consumers and enterprises engage within their ecosystems. We are very excited to have Aashish come back to launch this vertical. His track record of deal making, working with technology entrepreneurs and developing global linkages will help us play an active role in facilitating the hyper growth businesses in this segment are witnessing."
Aashish Bhinde, Executive Director, Avendus, added, "I am very excited to work within an industry which has the potential to make a discontinuous impact on the economy and society at large. Businesses in the digital media and technology segments also align well with Avendus' key strengths which include working with entrepreneur-led businesses and bringing global connectivity and insights to bear."














