Axis Bank introduces e-Gift Card

Axis Bank has announced the launch of ‘Axis Bank e- Gift Card’, thereby becoming India’s first bank to offer to all bank’s domestic customers an option to buy an e- Gift Card.

The Axis Bank e- Gift Card reportedly provides an alternate channel to its users through which they can buy a gift card for their loved ones. The facility of e- Gift Card can be availed at www.gogiftacard.com where a customer can buy and send a card of his choice by either e-mailing it or sending it via SMS to their loved ones.

Domestic customers can purchase these online e- Gift Cards using their credit / debit card issued by their respective bank. All purchase transactions shall be limited to sites that support verified by Visa and MasterCard Secure Code for two factor authentication.

‘Axis Bank e- Gift Card’ which is an online version of the physical plastic gift card can be sent via email /SMS to recipient, who can then use it to purchase anything online across categories like apparels, airline tickets, books etc. The validity of the card is 1 year from the date of issuance.

Speaking on the launch Mr. Jairam Sridharan, Head, Consumer Lending & Payments, Axis Bank said, “Each one of us has faced a time when we wanted to send someone a gift, and do it right away. Axis Bank e-Gift Cards are now the answer. With these cards, you can now turn your loved one’s inbox into a Gift Box - instantly!”

Speaking on the launch, Mr. Uttam Nayak, Group Country Manager – India and South Asia, VISA said, “India has a strong culture of gifting and Visa e- Gift Cards are perfect to give and to receive on any occasion and works at the hundreds of online Visa merchant sites with the same convenience and security of all Visa cards. With this launch Axis Bank takes the guessing out of gifting and provides the freedom to the recipient to buy what they want and reflects the changing preferences of Indian consumers”.