Barracuda announces new advancements to its Partner Success program

Barracuda Networks has announced new advancements to the Barracuda Partner Success Program. Building on the recent program modernization, new offerings and experiences help MSPs and channel partners deepen expertise, operate more efficiently and unlock new opportunities for growth and profitability.

“At Barracuda, our partners are at the center of every decision we make, from product innovation to go-to-market execution," said Michelle Hodges, Senior Vice President of Global Channels and Alliances at Barracuda. "We’re creating more opportunities for partners to engage customers, sharpen differentiation and grow their business — and making it easier than ever to do so. These enhancements reflect our ongoing commitment and our belief that partner success drives superior customer outcomes.”

Barracuda is introducing a reimagined partner experience that adds advanced demand generation capabilities. It is anchored by a state-of-the-art through-channel marketing automation platform supporting co-branded campaigns, social and email syndication and turnkey “do-it-for-me” execution. Extending that investment in partner growth, a forthcoming Partner Locator will further elevate partner visibility, credibility and differentiation by connecting customers directly with certified partners and fueling high-intent opportunities.

These enhancements complement the company’s AI-powered BarracudaONE cyber resilience platform by giving partners a more connected, intelligent experience across customer engagement, enablement and growth activities. They help partners move faster from identifying opportunities to delivering measurable customer impact.

Barracuda is also expanding the recently launched Barracuda Mastery Program with deeper role-based learning, new technical labs and advanced sales and technical badges that strengthen and validate partner expertise. New role-based segmentation and automation within the Partner Portal — including a guided journey that helps partners jump-start activities like co-selling — simplify activation, accelerate time to value and make it easier for partners to scale their business with Barracuda.