To signify the company’s role in the integration of innovative products, technological solutions and services into every aspect of life, BenQ has unveiled its new brand philosophy, ‘Because it matters’. The transformation from its previous brand philosophy, ‘Enjoyment Matters’, to new one reflects the progression of its corporate vision of ‘Bringing Enjoyment ‘N’ Quality to Life’ – presenting the company in a new light to its customers and other stakeholders.
Technology impacts our daily lives in every aspect. BenQ, as a company that puts its consumers at the center of everything, has always been at the forefront of evolving consumer needs, driving the best user experience through people-driven technology and product design. The new brand philosophy in many ways perfectly underscores the company’s broadened commitment to improve the quality of life in this digital age. It also signifies the changes to take place within the company in terms of how we will work, create, design toward bringing more value to our consumers in the days to come. said K.Y. Lee, Chairman of BenQ Corporation.
Under the new brand philosophy, BenQ is aiming to strengthen and add to its commitment to elevate and enrich the aspects of life.
With this new brand philosophy, Because it matters, BenQ will continue to utilize substantial resources and proven expertise in product design, visual display, mobile solutions and network convergence technologies with the hope to delight the world, offering a broad range of products, services and solutions.
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