boAt enters premium wearables market with launch of Valour Watch 1 GPS

boAt’s new Valour Watch 1 GPS, featuring a 1.43-inch AMOLED display with Gorilla Glass, built-in GPS, and AI-driven health tools, promotes mindful living with 15-day battery life, 3ATM water resistance, and precision fitness tracking

boAt has announced its foray into the premium smartwatch category with the launch of its flagship Valour Watch 1 GPS. Positioned as a lifestyle companion for wellness-focused urban professionals, the new offering blends high-end design with advanced fitness features and cutting-edge technology.

The Valour series aims to redefine smartwatch utility by focusing on mindful living rather than performance metrics alone. The Watch 1 GPS, the first in this new line, comes with a 1.43-inch AMOLED display protected by Gorilla Glass, and is powered by an X2 high-performance processor. It boasts a 15-day battery life, built-in GPS, and a suite of intelligent health features, including VO₂ Max tracking, HRV monitoring, AI-driven health nudges, and auto gym workout detection. The watch also offers 3ATM water resistance and 6-axis motion sensing for accurate activity tracking.

Designed with understated elegance, the Watch 1 GPS departs from boAt’s vibrant mainstream lineup. Instead, it opts for a minimalist aesthetic in three colour variants—Active Black (₹5,999), Fusion Grey (₹6,499), and Fusion Black (₹6,499). The device consumes one-third the power of an entry-level chipset while offering 1.5x faster processing.

Adding value beyond hardware, the watch comes bundled with a Valour Health & Wellness Package worth ₹5,000. This includes unlimited tele-consultations with general and specialist doctors, discounts of up to 50% on diagnostics, up to 15% off on pharmacy purchases, and up to 40% off on gym memberships, alongside one-time dental and vision consultations.

According to boAt, the Valour series represents more than just a product—it’s a mindset for the modern multitasker. “This launch is for those who value purpose over applause,” the company noted, hinting that future additions to the Valour line will include smart rings and more advanced wearables.

The boAt Valour Watch 1 GPS will be available via Amazon, Flipkart, the official boAt website, and select offline retail stores across India.