Rajesh Goenka
Director, Sales & Marketing, RP tech India
“In our view, both offline and online players will co-exist and the situation will improve the post-COVID crisis. Both channel partners and online commerce platforms offer different value additions to end-users. The biggest advantages with E-Commerce are price and contactless delivery, whereas, channel partners offer value-added services and credit facility. As the Government is easing the restrictions across India, we expect the channel business gain momentum in the coming months and channel business has already started to pick up since August 2020.
We have the state of the art selection process of potential channel partners. Broadly we look for partners’ core competency, their go-to-market customer & business strategy, financial health and value-added support to end customers. RP tech India has been at the forefront to launch a series of value-added channel programs to support partners liquidate their stocks and ensure business continuity during a nationwide lockdown. We first launched the Green & Orange Zone offers for partners to reward top-performing partners. Tech Tuesday is another ongoing campaign where we do extensive promotion of brands schemes on RR tech social media platforms. We successfully executed RP tech Work from Home (WFH), Learn from Home (LFH) and CORONA Safeguard campaign wherein we marketed a complete range of WFH & LFH solutions through extensive PR and Digital Promotions. All these programs were highly appreciated by both partners and vendors.”
