Further enhancing its reputation as a core multimedia technology for visitor attractions, Dataton’s WATCHOUT is being used as the image-control backbone for ‘Van Gogh Alive - The Experience’ - a travelling exhibition of fine art.
Conceived and executed by Grande Exhibitions, Van Gogh Alive sees some of the painter’s most famous works displayed on huge projection screens as part of a uniquely engaging multimedia show. The show is synchronised to a classical score, and the whole automated production is triggered and controlled by WATCHOUT.
Dean Stevenson, Interactive Controls, Partner for Australia and New Zealand, Dataton said, “Grande Exhibitions had used WATCHOUT before on other projects so it was the natural choice for Van Gogh Alive.”
Rather than edge-blending images together, the design of Van Gogh Alive places screens a short distance apart from each other, with some screens at right angles and others in parallel.
Stevenson added, “The idea of immersing the audience in art is key to Van Gogh Alive. You see projected images everywhere – not just in front of you and behind you but also above you, on the ceiling, and even on the floor beneath your feet. So the show really uses WATCHOUT’s image-processing capabilities to the full.”
Fredrik Svahnberg, Marketing Director, Dataton, said, “Gallery and museum owners are increasingly looking to mutlimedia shows as a way of engaging their visitors in new and exciting ways, and we are delighted to say that WATCHOUT is at the heart of many of them.”
