Brocade has appointed K. P. Unnikrishnan as Director of Marketing for Asia Pacific. Effective immediately, Unnikrishnan will be based in Singapore and will report to the Vice-President of Strategic Marketing, Elaine Cheung.
In his new role, Unnikrishnan will lead the regional marketing team to help drive marketing excellence in Asia Pacific through building brand awareness for Brocade in the Ethernet market, generate qualified sales leads and spearhead integrated programmes to help bring the Brocade One unifying network architecture and strategy to market throughout the region.
Having worked, lived and travelled extensively to over 24 countries throughout his career, Unni will bring a global perspective to Brocade's regional marketing function. He has a demonstrated track record in building businesses, as well as measuring the marketing contribution to growth and meeting overall business objectives," said Deb Dutta, Vice-President, Brocade Asia Pacific. "This strategic hire reflects Brocade's commitment to building a customer-focussed organization in Asia Pacific."
Unnikrishnan joins Brocade from Sun Microsystems where he was Regional Marketing Director for Emerging Markets, responsible for executing Sun's global marketing strategy across the Emerging Markets region, spanning South East Europe, Latin America, Mediterranean, Middle East and Africa, India and Greater China. He has also held marketing and sales positions at Parametric Technology Corporation (PTC), Datacraft and HCL Hewlett-Packard.
