Brother India unveils new ink tank printer series for home, office, and small business users

Under the theme “Let the Experience Be Colourful,” Brother’s new printer lineup targets home users with intuitive tech, professionals with efficient connectivity, and small businesses with cost-effective quality, featuring compact design, wireless printing, duplexing, and spill-free refill systems

Brother International India has introduced a new range of six high-efficiency Ink Tank printers, designed to meet the diverse and growing printing needs of home users, office professionals, and small businesses. The launch event, held in Delhi, spotlighted the brand’s continued focus on delivering affordable, connected, and user-friendly printing solutions for the Indian market.

Driven by the rise of remote learning and the digital transformation of small businesses, demand for compact and versatile printers is on the rise. Brother’s latest offerings aim to address this shift by combining innovative features with strong performance tailored for everyday use.

Smart design and user-centric features

Under the campaign theme “Let the Experience Be Colourful,” Brother has outlined three key user scenarios for the new lineup. For home users, the printers offer seamless integration with intuitive technology; for professionals, they support efficient workflows with enhanced connectivity; and for small businesses, the devices provide reliable quality with lower operational costs.

Notable features of the new series include a compact design, auto duplex printing, mobile and wireless connectivity, high-quality output, a competitive cost per page, clear display panels, and a spill-free refill system, though features may vary by model.

With a focus on hassle-free performance, the printers are built for consistent, vibrant output across various work environments.

Company leadership emphasizes innovation and growth

Alok Nigam, Managing Director of Brother International India, said, “India is one of the most important markets for Brother group and this new range is designed to meet the modern printing needs across every segment. Whether it is supporting work from home, managing office documentation, or catering to high-volume business requirements, the lineup delivers the right mix of performance, efficiency and value for Indian households, professionals, and businesses alike.”

Salem Nishi, Director of Brother International India, added, “This launch represents the company’s larger goal of enabling productivity and sustainability in everyday workflows. As part of the Brother Group’s global vision, the company aims to support customers with advanced technology.”

Available through Brother’s authorised partners, brand stores, and major e-commerce platforms, the new printers mark a significant step in Brother’s aim to increase its ink-tank market share from 8% to 25% by 2026, particularly by expanding into Tier 2 and Tier 3 cities.