In a move to further expand its connect with the Indian market and consumers, Brother International has announced its growth plans with the addition of three new Mono Laser products to its existing wide portfolio of Mono Laser, Colour and Inkjet multifunction centres and printers. These products are designed to bring new technical innovations and provide the customers, a hassle-free printing experience at an affordable cost.
These new models are Global Strategic models which are specifically targeted at emerging countries. With this initiative, the company aims to achieve over 15% market share in the Mono Laser category by 2015.
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Alok Nigam, General Manager – Sales, Marketing & Service at Brother International India, stated, “Brother International India is committed to introduce products that cater to the needs of Indian consumers. Our strategic alliances, partner recognition and education programmes help us achieve objectives of outreaching towards masses and enterprises. As a step towards rewarding high performance, we would continue to support our partners with evolved technological products that offer an enriching experience.”
This new range of two MFCs (Multifunction Centres) and one Single Function Laser printer are especially aimed for home, SOHO and enterprise use. The product lineup includes HL-1111, a single-function laser printer, while the DCP-1511& MFC-1811 are the MFCs.
All three models have a common set of goods at very affordable prices.
