BYJU’S, one of the largest education start-ups in the country, has temporarily taken down its advertisements featuring actor Shah Rukh Khan amid the growing backlash on social media. The actor along with the platform were being trolled for over the past few days due the investigation against his son.
The ed-tech giant stopped all ads over the last few days for which it had made bookings in advance after the company came under fire on social media platforms like Twitter. However, it is not clear if the company has dropped Shah Rukh as its brand ambassador.
Currently, it has 42 million registered users and 3 million paid subscribers. Students are spending 71 minutes on the app daily and the annual renewal rates are fixed at 85 per cent. Shahrukh had practically been the face of the company when it started its aggressive marketing campaign.
“I’m sure Byju’s has a lot of creative resources and communication planks that do not require using SRK. If they have no creativity ready, it will not take them long to launch a fresh one. Many brands will play the wait-and-watch game and may not drop SRK from their campaigns,” said Lloyd Mathias, Business Strategist and Investor.
SRK was ranked fourth in Duff & Phelps' celebrity brand valuation study with a brand value of $51.1 million.
Shahrukh’s son Aryan Khan and seven others were arrested after the Narcotics Control Bureau (NCB) raided a Goa-bound cruise ship last week.
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