Canon has kick-started the long awaited Canon Image Express, said to be the largest expo on wheels, from Ahmedabad. The year long mobile campaign will display products like cameras, camcorders, photo printers, inkjet and laser printers, scanners, projectors etc. The project will cover altogether 16 states and 38 cities.
Canon Image Express is an initiative spearheaded by Canon to have a stronger foothold in the tier 2 and 3 market. The grand tour has been designed to stay in each city for 1 week with the exposition being done on Friday-Sunday and the remaining days for creating hype and communicating offers. Canon will also be investing in advertising, promotions, below the line activities and working towards more engagement with customers, retailers, photographers and partners.
