Canon India has announced its entry into the commercial photo printing business in India by introducing the new DreamLabo 5000 commercial inkjet printer equipment targeting the retail photo and album printing industry.
Delivering a new standard of combined photo and text quality together with high productivity, the DreamLabo offers the production photo printing market a viable alternative to silver halide technology, which will revitalize the photo printing market in the country. In addition, through opportunities possible from premium quality, it offers both the production photo and the small batch premium print-on-demand (POD) markets substantial new revenue opportunities.
Kazutada Kobayashi, President & CEO, Canon India, said, "Canon has always been at the forefront of bringing innovative products to customers. With this latest business entry, we are hoping to strengthen our ability to meet the printing needs of professional and wedding photographers. With the DreamLabo 5000, we clearly want to establish innovation leadership in India. For us at Canon India, this is not just a new machine, but the technology that can revitalize the entire industry and open up substantial new business opportunities. Canon is setting a new benchmark for the production printing of high-quality photos with this launch."
The retail price of DreamLabo 5000 in India is approximately INR4.5 crore. Canon will be working with its sales team and channel partners to reach out to the masses with this new area of business.
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Canon forays into commercial photo printing domain
