As per the latest report, Canon(NYSE:CAJ) has launched its 110th Canon Image Square in Jaipur. The company plans to expand its retail business by setting up exclusive CIS outlets to engage with customers and tap potential customers. Canon currently has 110 Canon Image Square (CIS) stores across India and plans to reach the target of 300 stores by the end of the year 2015.
The store in Jaipur is equipped with advanced technology and facilities to cater to the growing base of Canon consumers in the State. The brand has developed robust plans including aggressive marketing strategy, new product launches and attractive pricing.
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In line with its commitment to promote photography culture in India, Canon has recently introduced an all-new DSLR EOS 1200D in its much-acclaimed EOS range. Canon’s new ad campaign "Everyone can with a Canon" around EOS 1200D aims to target women and family and would like people to capture moments of life rather than merely capturing a photo.
Canon expects to earn over INR4,000 crore in the next four years against current INR2,100 crore. The DSLR business for Canon India since 2008 has shot up to 65 per cent in 2013 and it is set to account for over 75 per cent in 2014.
