Canon India Private Ltd(NYSE:CAJ) has announced the launch of its new range of Wi-Fi-enabled cameras ensuring a strong foothold in social networking in the presence of famous Bollywood actress and brand ambassador, Anushka Sharma.5 out of 12 new models are Wi-Fi-enabled expanding the range to 9 Wi-Fi models in India.
These Wi-Fi compacts are designed to provide a richer visual communication experience and ushering in a new meaning for "Capturing–Connecting–Storing–Sharing". These 9 Wi-Fi-enabled cameras in the enhanced camera portfolio allow for quick sharing and uploading of images and HD videos to social networks like Facebook, Twitter and YouTube. New changes to Canon’s Wi-Fi interface make it extremely easy to connect to wireless networks and mobile devices.
Kazutada Kobayashi, President & CEO, Canon India, stated, "India is a prime market for Canon and it is imperative for us to keep introducing high-end technology to stay ahead in such a competitive market. Success of futuristic technology only adds onto the confidence to experiment and helps a brand to provide its customers with a promising and unusual experience. Today’s launch focusses on a range of innovative cameras responding to the growing demand for technology amongst Indian users. 45% sales currently come from the camera business group. With this new range of cameras, we hope 2013 will further consolidate our position as pioneers in the imaging space."
With aggressive growth plans for the Indian market, Canon will strengthen its product portfolio through launching revolutionary products combined with robust marketing programmes. The company intends to capture it to 45% market share in DSLR and 25% market share in digital compact camera segments in 2013. All this will help the company to reach revenues of Rs.2,125 crore by the end of 2013 from Rs.1,850 crore in 2012.
