Celkon Mobiles to sponsor "Mobile Cup" cricket series
The West Indies Cricket Board (WICB) has announced that Celkon Mobiles as the the Title Sponsor of the Tri Nation Series to be played by West Indies, India and Sri Lanka. The series will be known as the Celkon Mobile Cup and will be played in Jamaica and Trinidad from June 28 to July 11, 2013.
Y. Guru - Chairman and Managing Director, Celkon Mobiles said, "Celkon Mobiles is delighted to be associated with WICB in the Tri-series as the Title sponsor. Cricket, as we all know is like a religion in India and connects instantly with the youth, a huge target audience for our brand. As a brand, and we believe cricket is right platform to connect with the youth of today that represents high energy, competitiveness and innovation. We look forward to an exciting series and a great association with all partners in making this series a huge success".
WICB CEO, Michael Muirhead commented: "We are delighted to have Celkon Mobile on board as the sponsor of the Tri Series. The Celkon Mobile Cup is a high profile series for us with the participation of two of the ICC Cricket World Cup champions – India – and the World Cup finalist Sri Lanka in addition to our own ICC World Twenty20 champions West Indies."
The title sponsorship of the series is part of the WICB's granting sponsorship and marketing rights for the series to Technology Frontiers, an Indian based company and ITW Consulting which will be marketing the series to potential brands. Technology Frontiers acquired title sponsorship rights to the series, which includes on field, stump, sightscreen and some perimeter advertising.
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