Intending to showcase its strength and passion for music by associating with music composer AR Rahman, Celkon has announced its collaboration with AR Rahman for the global music tour of the composer which will commence in October named “Rahmanishq”. With this collaboration, the tour has been named “Celkon Rahmanishq Live in concert”.
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Y. Guru, Chairman & Managing Director, Celkon Mobiles, said, This is an important partnership for Celkon showcasing our commitment to the music-loving country. Keeping our core objective of targeting the younger group in view, partnering with the Oscar winning Indian music legend AR Rahman is a natural progression. Our new portfolio 'Rahmanishq' is a strong step towards the evolution of the Celkon brand and in line with the series of music phones that would be launched soon and will coincide with the global tour of AR Rahman live in concert.
AR Rahman stated,Celkon Rahmanishq is a personal expedition that will bring to life my music of the last 20 years. It is an interactive experience that combines the classics with modern technology showcasing a one-of-its-kind live production. I am delighted to have Celkon Mobiles on board as part of this journey which is very close to my heart. This is the perfect platform to celebrate infinite love through music.
The tour is expected to become a platform for the launch of Celkon’s upcoming series of music phones The Rahmanishq series.
