Targeting the rural India, IMImobile has launched "Cell Shakti", a specialized mobile VAS offering for rural India. Cell Shakti will help to overcome the information constraints of rural India and strives to contribute towards empowering people with the right tools on the mobile device, thus enabling them to make informed decisions.
Cell Shakti aims to empower the rural segment with valuable information primarily on IVR-based services, which include Weather Info, Health Care, Mandi Bhav, Educational Info and Information on Basic Law & Order in India.
Madhavan Iyer, Vice-President Managed Services, IMImobile, said, "Through Cell Shakti, we plan to inform, empower and help bridge the digital divide in the rural markets. By giving reliable and comprehensive information on mobile on the key aspects of rural life, we aim to improve lifestyle productivity and earnings of the rural people. We strongly believe that with Cell Shakti services, we would be contributing in a small way towards empowerment of the rural population in India. Through our rural initiative, we are in the plans to roll out various other segmented services very soon."
Airtel Subscribers can call 52345006 to subscribe to Cell Shakti. User can also listen to the live updates in Telugu on their mobile by dialling 52345006. The subscription charges for this service will be Re.1 per day.
