The dreams of two young people – Rajesh Kingarani and Ravi Bajaj–– to establish themselves as the leading distributor of IT products got culminated in the form of Centronix Computers in the small town of Indore. The genesis goes back to 1995, when the IT industry was expanding at a fast pace. Dealing in the niche products today, after 12 years, they have definitely left the imprints on the sands of time.
With an initial investment of mere Rs.30,000, the company has now crossed the annual turnover of Rs.18 crore. Believing in doing good and fair business, their strength lies in fair dealing and good relationship in and outside the business fraternity. Indeed, they know the right way to choose the success ladder.
Centrally located on the outskirts of Indore, the company is going from strength to strength day by day. As the Indore market is growing on a very fast note, Centronix has also expanded its horizon to its nearby places like Bhopal, Jabalpur, Ujjain, Gwalior, etc. In future, they would be adding more in their geographical kitty.
From being a regional disti of LG, Intex and PowercomUPS to that of royal partner of ASUS and also the premium partner of MSI, Intel and Seagate, they would now look at the IT scenario and would then decide whether to go for branded companies or to add a new product line along with the existing ones.
With a total strength of 22 people of which five are in marketing and three support service, working round the clock they have lots of end-users, including the government sector.
The main USP of the company is the quality product, which helps them to sustain good relationship in the market, which, in turn, helps them to prosper further.
Previously dealing with government organizations, they are now in channels for the last five years. Hence, the journey from retail to channel has seen years of long hard work, dedication and devotion Rajesh and Ravi have put in for Centronix. Still aspiring to achieve higher goals, they hope to keep this journey going for more and more positive results. Isn’t this what we call “Simplicity Personified”?
