In today’s marketplace, there is no denying that the technology companies are on a fast-track and sell most of the technologies with the help of Channel. Even those who were averse to the idea of doing business with the channel are now reconciled to adopting the Channel route. However, Channel landscape has undergone a sea-change over a period of time. Today’s channel environment is characterized by specialization.
As a firm believer in the pivotal role that channel plays, VARINDIA has been empowering the channel through underscoring the need of their relationship with the vendors. It has, in the past, demonstrated this strong belief from time to time by taking new, innovative initiatives meant to help the channel community. VARINDIA as the ultimate voice of the Indian VAR fraternity in the country has once again set the tone for the next level of engagement with the Channel by the vendors by conducting the Channel Leadership survey 2014.
VARINDIA’s survey method is built on a unique combination of specialist industry knowledge and in-house research recently conducted on our website (www.varindia.com). This approach enables us to achieve our goal of building a market consensus view of different category. We have received an overwhelming response to our survey and more than 7,500 persons had participated in the survey in all the categories. The vendor with the highest overall average rating in each category was named the Channel Leader.
