Check Point aims to scale its partner ecosystem beyond metros, to Tier 2 and Tier 3 cities

MANISH ALSHI, 
SENIOR DIRECTOR, CHANNELS & ALLIANCES, 
CHECK POINT SOFTWARE TECHNOLOGIES, INDIA & SOUTH ASIA

“At Check Point Software, we operate on a 100% channel-driven go-to-market model in India. To strengthen this ecosystem, we launched the New Generation Partner Program (NGPP), which simplifies engagement, enhances profitability, and supports specialization across key solution areas like cloud, endpoint, and network security. We have reduced tier complexity (from six to four), rolled out specializations, and introduced India-specific incentive structures like deal registration benefits, rebates, and the incumbent partner program. We also doubled the channel team size to provide more comprehensive regional support, especially a growing India which is recognising the need for more prevention – first cyber security. These efforts collectively aim to scale the ecosystem beyond metros, reaching Tier 2 and Tier 3 cities, MSMEs, and regional partners. Our partner policy is built on four key pillars - Simplicity & Transparency; Enablement & Tools’; Incentivization and Joint growth initiatives.”