Check Point builds India success on robust and expanding channel network

MANISH ALSHI
SR. DIRECTOR, CHANNELS & ALLIANCES, CHECK POINT SOFTWARE TECHNOLOGIES, INDIA & SOUTH ASIA

At Check Point, the partner program is absolutely critical to our growth and success, as we are a 100% channel-driven organization. Every engagement, transaction, and service delivery happens through our partners—resellers, system integrators, MSSPs, and ISVs—who act as strategic advisors and are integral to our operations in India. With the launch of our New Generation Partner Program (NGPP) in early 2024, we have simplified engagement, introduced specializations, and enhanced profitability to empower partners to grow with us.

Currently, 100% of our business in India is transacted through a network of over 600 active partners, expected to grow to over 700 by the end of 2025. NGPP is structured to deliver four key outcomes: faster deal closures via simplified tiering and enhanced deal registration; deeper technical specialization across network, cloud, endpoint, and collaborative security; improved profitability through rebates, certifications, and incentive programs; and expanded geographic reach into Tier 2 and Tier 3 cities with SMB-focused offerings like Quantum Spark.

The program also helps partners reduce marketing, sales, and support costs through free training and certifications from Check Point University, customized learning paths, co-branded demand-generation campaigns, and digital tools like the Engage App. Supported by an expanded channel team and new regional offices, NGPP is accelerating growth across cloud, SASE, endpoint, and AI-powered services.