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China moves to regulate AI services with human-like interaction

by VARINDIA 2025-12-29

China’s cyber regulator has issued draft rules aimed at tightening oversight of artificial intelligence services that simulate human personalities and form emotional connections with users. The draft, released for public comment, reflects Beijing’s effort to manage the rapid rollout of consumer-facing AI while ensuring safety and ethical compliance.

The proposed regulations would cover AI products and services available to the public in China that mimic human traits, thinking patterns, and communication styles, and interact emotionally through text, images, audio, video, or other means.

Managing User Addiction and Psychological Risks

Under the draft, AI service providers would be required to warn users against excessive use and take intervention measures if signs of addiction or extreme emotional dependence are detected. Companies would need to implement systems for algorithm review, data security, and protection of personal information throughout the product lifecycle.

Providers would also be expected to monitor user emotions and assess potential psychological risks. If a user demonstrates addictive behavior or extreme emotional responses, AI operators must take corrective action to mitigate harm. The draft emphasizes user well-being, aiming to reduce the risk of over-reliance on emotionally interactive AI services.

Content Restrictions and Safety Responsibilities

The draft also sets clear limits on content and conduct. AI services must not generate material that threatens national security, spreads false information, or promotes violence, obscenity, or other harmful content. Service providers are expected to assume full safety responsibilities, ensuring that their AI systems operate within these ethical and legal boundaries.

These rules are part of China’s broader strategy to regulate emerging technologies and maintain public trust in AI innovations. By establishing guidelines for emotionally interactive AI, Beijing seeks to balance technological development with societal and psychological safeguards, protecting both individual users and wider public interests.