Brocade has reportedly named Christine Heckart to the position of Chief Marketing Officer (CMO). In this role, Heckart will be responsible for the strategic direction of Brocade’s global marketing organization, helping to position the company as the network provider of choice to the world’s data centers. Heckart will report directly to Brocade’s Chief Executive Officer (CEO), Lloyd Carney.
“The data center must transform to meet the IT demands of the modern era that are driven by cloud, virtualization and mobility. With our focus and world-class innovation, Brocade is uniquely qualified to help customers through this important transformation. Christine’s marketing experience and expertise are well suited to help propel Brocade forward in the global marketplace to drive demand for our next-generation solutions,” said Lloyd Carney, CEO, Brocade.
“With the adoption of fabric-based networking, NFV, SDN, and cloud-based computing, end- users are actively seeking technology partners that can help them drive business transformation. I am excited by Brocade’s differentiated solutions, and believe we are well-positioned to drive the next wave of data center innovation. Brocade’s 18-year heritage in the data center and its partner ecosystem is well-renowned and I believe it is an exciting time to join the company,” said Christie Heckart.
In her new role, Heckart will be instrumental in driving the strategy to generate brand awareness and to develop and execute demand generation programs across the globe. These Marketing initiatives will align and support the company’s business strategy for growth built on leading the industry in data center fabrics and driving market penetration in the emerging Network Functions Virtualization (NFV) and Software-Defined Networking (SDN) arenas.
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