Intending to strengthen its hold, Cisco(NASDAQ:CSCO) has recently laid out its strategy, according to which the networking equipment maker is focussing more on mid-markets. With about 1.4 million companies across the world that fall under this category, representing total addressable market (TAM) of $25 billion in technology and $30 billion in services, the mid-market segment provides a huge growth opportunity for Cisco.
Cisco’s approach to mid-market starts with a deep understanding of midsize customers – what keeps them up at night and what drives their purchasing decisions. It is from that perspective, Cisco has set forth a strategy built on the strong 3-pillar foundation of partners, product portfolio and demand generation.
 |
Cisco has also introduced updates to Partner Plus, a milestone support framework introduced last year to help partners grow their mid-market business, by way of increased incentives [elite Winner’s circle launched] and technical support [Partner Plus partners will be able to grow their virtual engineering utilization by 100%].
 |
The Cisco mid-market portfolio delivers a wide selection of options to ensure customers are getting the right-sized, right-priced offering with the right set of functionality and a complement of services. The portfolio addresses the top concerns at mid-sized companies – business growth, workplace productivity, enhanced customer experience, and delivery of IT efficiencies. Products introduced include: Cisco Meraki Managed Services Dashboard, Catalyst 2960 Series Switch, Cisco Catalyst 2960-X and Virtualized Foundation Smart Solution.
The Cisco Catalyst 2960-X is also designed to reduce the total cost of ownership over comparative industry switches with energy-saving features that can reduce power consumption by up to 80%.
