The Cisco Channel Partner Program has always focussed on value versus volume, rewarding partners who create value, no matter their size or sales volume. At Cisco Partner Summit 2014, the company has announced the next generation of Cisco’s Channel Partner Program, which is a critical component of the Cisco Partner Ecosystem.
The next-generation channel program will enable and reward partners for adopting new consumption models and reaching new buying centres, with an emphasis on solutions, hybrid IT and architectures. Channel partners will see changes across Certifications, Specializations and Incentives. Partners will generally have 16-24 months to transition to the new requirements.Cisco(NASDAQ:CSCO) is also streamlining its certification structure to better enable partners to differentiate and invest in their Cisco practice.
