Cisco is said to acquire privately-held US firm ExtendMedia, a provider of software-based Content Management Systems (CMS) that manages the entire lifecycle of video content through monetization for pay media and ad-supported business models.
"As the video market transitions and consumers expect multi-screen engagement, service providers are enhancing their infrastructure to manage and deliver video to any device while providing a rich user experience," said Enrique Rodriguez, Senior Vice-President & General Manager of Cisco's Service Provider Video Technology Group. "ExtendMedia will strengthen Cisco's position in the delivery of IP video services by enabling service providers to provide a more interactive and personal experience and to optimize quality for consumer viewing devices."
The acquisition is expected to enable Cisco to help service providers deliver multi-screen offerings as the market transitions to IP video. Upon completion of the acquisition, the majority of the ExtendMedia team will be integrated into Cisco's Service Provider Video Technology Group.
