The utilization of Information Technology has almost become a "must" for firms in the wellness segment - though the extent of adoption varies more or less in proportion to the firm's size and capacity. Larger players with an all-India spread and reach, display high levels of technology usage and consider it as a key means to achieving greater business efficiency & an edge over competitors. However - the extent of technology usage is considerably less among regional firms who use IT mostly in the arena of accounts, billing and records management. Local players display minimal technology usage.
Dev Chakravarty, Manager - Research, AMI-India said, "Cloud Computing is creating a major revolution among SMBs in India among almost all verticals; the Wellness Industry is certainly not an exception to this trend. Apart from large global players - a number of Indian IT majors have stormed into the SMB Cloud Computing space with innovative and customized offerings for multiple verticals - including the Wellness Industry. This has come as a 'boon' for firms within the Wellness industry space who appreciate the multiple benefits associated with cloud Computing - e.g. low infrastructure and CAPEX cost, scalability on demand to meet business needs, ease of application usage and the flexible 'pay-as-you-go' model. "Reduced IT staffing/ administration costs and less IT management/ deployment hassles in particular appeal to Wellness firms most - since most of them possess an unmanaged IT set up with limited resources."
