Cloud Storage to be a Crucial Part of IT Strategies in 2013

On the heels of the cloud’s widespread adoption in 2012, it is expected that the year ahead would be significant part of strategy making. It is expected that organizations will use it to meet increasing demands for data availability, protect against security concerns of enterprise mobility, manage the explosion of data and see it as a strategic differentiator.

According to a arecent report generated by IDC, combined spending for public and private cloud storage will reach $22.6 billion worldwide by 2015.

Traditionally, the cloud’s capabilities have been focused on server scalability, hardware optimization and the portability of applications from one virtual server to another within the cloud fabric, but 2013 is the year the cloud will make an even greater business impact through its storage capabilities.

Storage costs have the ability to cripple an IT department’s budget. And, with businesses and consumers creating 2.5 quintillion bytes of data per day, it’s essential for organizations to find a cost-effective storage solution that can handle the volume, variety and velocity of growing data.  This means finding new approaches to ensure all needed data is backed up, accessible and available for business critical functions, while reducing storage costs. 

According to Scott Crenshaw, SVP of Strategy and CMO at Acronis, “Businesses will not be able to compete without hybrid cloud storage strategies. The need to create, store and access more data, from mobile and traditional computing devices, makes old storage and data protection solutions obsolete, inflexible and expensive.  If IT departments don’t provide end users with this capability, end users will bypass IT and obtain it themselves.”