For distributing its range of chassis and power supplies throughout India, Cooler Master has tied up with the hardware distributor, Abacus Peripherals.
Employing a two-tier distribution structure, Cooler Master plans to expand the business and penetrate the market even further banking on Abacus' well-spread network of more than 30 locations across India, serving 2,300-plus channel partners. To create awareness for the brand in the channel community, Cooler Master and Abacus will carry out marketing activities, which include promotions, in-shop branding, road shows, sales schemes, etc.
Crane Chen, India Country Manager, Cooler Master, said, "The idea is to make our products widely available at retail counters in the market, so that consumers can walk in and experience them."
"With markets booming and niche sectors such as gaming, 3D animation, high- performance computing, etc. showing tremendous growth potential, there is an urgent need for quality peripherals. Our association with CM will help us address this need immediately. Further, CM’s products align perfectly with our current portfolio enabling us to offer well-rounded solution to our channel partners," said Umesh Modi, CEO, Abacus Peripherals.
Cooler Master Chassis and Power supplies will be readily available with Abacus Peripherals starting from the second week of September 2010.
