CommScope believes in establishing a strong collaboration with partners

Kalyan Deep Ray
National Channel Manager, Enterprise Sales, India & SAARC - CommScope

“At Commscope, we believe that a strong collaboration with our partners is the best way to bring essential solutions to the forefront of an evolving Indian market and for a new breed of digitally savvy customers.”

The CommScope PartnerPRO Network features an exclusive global network of experts designed to help partners discover new revenue opportunities. The network consists of CommScope-authorized local distributors, solution providers, consultants and alliance partners that are trained to provide local insight, which puts its high-performance solutions to work. Extensive guidance and access to resources for partners are also included as part of the PartnerPRO program, to elevate their marketing and technical expertise, and build trusted and mutually profitable relationships. 

In response to shifting business models, in 2022 CommScope launched its RUCKUS BIG DOGS Partner Program which includes a new middle tiering that allows a wider range of local partners access to market development funds and unique specializations in its industry-leading wireless networking technologies. The program also includes updated marketing tools and additional ways to attract, convert and retain customers, and an improved offering that makes it easier for top performing partners to earn rebates on a recurring basis.

Beyond incentivized programs to recognize and reward its partner and sales enablement & engagement for valued partners, CommScope’s PartnerPro Program also looks to provide extensive resources and training for channel partners to elevate their marketing and technical expertise, to help build a trusted and mutually profitable relationship. These resources include technical training and support, and marketing tools that allow partners to keep customers and end-users agile, future-ready, and able to respond to any network challenge. 

CommScope’s partner program and initiatives equip the channel ecosystem with best-in-class technology, robust sales enablement, and marketing support to more than 10,000 partners worldwide, including India. It uses a modular approach while creating its partner programme to ensure that the business models and customer demands of partners are addressed. The program allows partners to have a tailored fit with CommScope to suit their level of expertise and business model.

In addition, CommScope’s program offers partners access to an extensive range of resources such as emerging technology training and education, partner portal and enablement tools. Furthermore, CommScope provides opportunities for its partners to offer CommScope warranties and be involved in a wide range of incentive programs.