CommScope caters to a new breed of digitally-savvy customers with the right set of partners

Kalyan Deep Ray 
National Channel Manager, Enterprise Sales, India & SAARC - CommScope 

CommScope has a 360-degree approach towards incentives and rewards for partners that covers all eco-system participants including distributors, integrations specialists and installers. Under the CommScope PartnerPRO Network, each partner finds a place determined by market segment, volume as well as solution expertise.  

At CommScope, we believe that a strong collaboration with our partners is the best way to bring essential solutions to the forefront of an evolving Indian market and for a new breed of digitally savvy customers.  

Our PartnerPRO Network forms the foundation of this association by featuring an exclusive global network of experts designed to help partners discover new revenue opportunities. The network consists of CommScope-authorized local distributors, solution providers, consultants and alliance partners that are trained to provide local insights, which puts our high-performance solutions to work. Extensive guidance and access to resources for partners are also included as part of the PartnerPRO program, to elevate their marketing and technical expertise.  

Additionally, in response to shifting business models, in 2022 we launched our RUCKUS BIG DOGS Partner Program which includes a new middle tiering that allows a wider range of local partners access to market development funds and unique specializations in our industry-leading wireless networking technologies. The program also includes updated marketing tools and additional ways to attract, convert and retain customers, and an improved offering that makes it easier for top performing partners to earn rebates on a recurring basis. 

CommScope’s partner program and initiatives also equip the channel ecosystem with best-in-class technology, robust sales enablement, and marketing support to more than 10,000 partners worldwide, including India. We used a modular approach while creating our partner programme to ensure that we address the business models and customer demands of our partners. The program allows our partners to have a tailored fit with CommScope to suit their level of expertise and business model In addition, our program offers partners access to an extensive range of resources such as emerging technology training and education, partners portal and enablement tools. Furthermore, we provide opportunities for our partners to offer CommScope warranties and be involved in a wide range of incentive programs.